Movies typically download in around 15 minutes, and I can start watching them within one to four minutes.Ĭomparisons to other services are where iTunes may come up a bit short for some. My Mac Pro is hooked up via Ethernet to an AirPort Extreme base station with Comcast high speed Internet service.
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Movies for rent are mixed with the rest of their pay-to-own counterparts (more thoughts on that in a bit), and once rented, you can begin watching a movie when a decent portion of it has finished downloading. Good ol' iTunesĪs far as the actual browsing and renting experience goes, there isn't much to say except to those who have never been interested in the iTunes Store's movie section. iTunes Store movie rentals are no doubt a big step forward for both the industry and for consumers, but everyone should be aware of the drawbacks. Now that I've had some time to play with this compelling new store feature, I have some thoughts on the pros and cons of renting popular films through the most popular digital download service on the 'Net.
And once the Apple TV "Take 2" software update arrives in another week or so, iTunes Store movie rentals will also work on your living room TV. The rentals work on the most recent iPods including the iPod classic, 3G iPod nano, iPod touch, and iPhone. Every major studio is on board for the debut, which starts with a 1,000-movie catalog (with 100 of those in HD) that is sure to expand if this early offering takes off as a success. Apple introduced a new feature to its iTunes Store, iPod, and Apple TV ecosystem last week at Macworld '08 that was a long time coming: movie rentals.